{"id":360,"date":"2021-06-15T07:13:02","date_gmt":"2021-06-15T07:13:02","guid":{"rendered":"https:\/\/demo8.thuythu.com\/biointernational\/?p=360"},"modified":"2021-06-15T07:24:40","modified_gmt":"2021-06-15T07:24:40","slug":"thi-truong-my-pham-viet-nam-xu-huong-tieu-dung-cho-nam-2021-10","status":"publish","type":"post","link":"https:\/\/demo8.thuythu.com\/biointernational\/thi-truong-my-pham-viet-nam-xu-huong-tieu-dung-cho-nam-2021-10\/","title":{"rendered":"Th\u1ecb Tr\u01b0\u1eddng M\u1ef9 Ph\u1ea9m Vi\u1ec7t Nam: Xu H\u01b0\u1edbng Ti\u00eau D\u00f9ng Cho N\u0103m 2021"},"content":{"rendered":"

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Kim ng\u1ea1ch nh\u1eadp kh\u1ea9u m\u1ef9 ph\u1ea9m c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i, t\u1eeb kho\u1ea3ng 355 tri\u1ec7u USD n\u0103m 2010 l\u00ean h\u01a1n 790 tri\u1ec7u USD trong n\u0103m 2018. Gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u c\u0169ng \u0111\u00e3 cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi gi\u00e1 tr\u1ecb xu\u1ea5t kh\u1ea9u nh\u1eefng n\u0103m tr\u01b0\u1edbc.<\/p>\n

Theo Mintel, c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i London, th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam tr\u1ecb gi\u00e1 2,3 t\u1ef7 USD v\u00e0o cu\u1ed1i n\u0103m 2018. \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng, khi m\u00e0 t\u1ea7ng l\u1edbp trung l\u01b0u Vi\u1ec7t Nam n\u0103m 2021 d\u1ef1 ki\u1ebfn kho\u1ea3ng 33 tri\u1ec7u ng\u01b0\u1eddi.<\/p>\n

V\u1edbi m\u1ee9c doanh thu th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean trong 2 th\u1eadp ni\u00ean qua, Vi\u1ec7t Nam tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn h\u1ea5p d\u1eabn c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m ngo\u1ea1i.<\/p>\n

N\u0103m 2007, T\u1eadp \u0111o\u00e0n L\u2019Or\u00e9al (Ph\u00e1p) \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh m\u1edf c\u00f4ng ty chi nh\u00e1nh t\u1ea1i Vi\u1ec7t Nam, mang c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Lancome, L\u2019Or\u00e9al Paris v\u00e0 Maybelline New York. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y cho bi\u1ebft, trong khi doanh thu s\u1ea3n ph\u1ea9m L\u2019Oreal \u1edf m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng kh\u00e1c ch\u1ec9 7-8%\/n\u0103m, th\u00ec t\u1ea1i Vi\u1ec7t Nam, c\u00f3 th\u1eddi \u0111i\u1ec3m doanh thu t\u0103ng \u0111\u1ebfn 17%\/n\u0103m.<\/p>\n

Ngo\u00e0i L\u2019Or\u00e9al, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p qu\u1ed1c t\u1ebf nh\u01b0 Pond\u2019s c\u1ee7a Unilever, Nivea c\u1ee7a \u0110\u1ee9c, Shiseido Nh\u1eadt B\u1ea3n, La Roche-Posay c\u1ee7a Ph\u00e1p, Clinique c\u1ee7a M\u1ef9, The Face Shop v\u00e0 Laneige c\u1ee7a H\u00e0n Qu\u1ed1c,\u2026 c\u0169ng \u0111\u00e3 c\u00f3 m\u1eb7t r\u1ea5t s\u1edbm t\u1ea1i Vi\u1ec7t Nam.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kim ng\u1ea1ch nh\u1eadp kh\u1ea9u m\u1ef9 ph\u1ea9m c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i, t\u1eeb kho\u1ea3ng 355 tri\u1ec7u USD n\u0103m 2010 l\u00ean h\u01a1n 790 tri\u1ec7u USD trong n\u0103m 2018. Gi\u00e1 tr\u1ecb nh\u1eadp kh\u1ea9u c\u0169ng \u0111\u00e3 cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi gi\u00e1 tr\u1ecb xu\u1ea5t kh\u1ea9u nh\u1eefng n\u0103m tr\u01b0\u1edbc. Theo Mintel, c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,11,12,1],"tags":[],"_links":{"self":[{"href":"https:\/\/demo8.thuythu.com\/biointernational\/wp-json\/wp\/v2\/posts\/360"}],"collection":[{"href":"https:\/\/demo8.thuythu.com\/biointernational\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo8.thuythu.com\/biointernational\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo8.thuythu.com\/biointernational\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo8.thuythu.com\/biointernational\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":1,"href":"https:\/\/demo8.thuythu.com\/biointernational\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":364,"href":"https:\/\/demo8.thuythu.com\/biointernational\/wp-json\/wp\/v2\/posts\/360\/revisions\/364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo8.thuythu.com\/biointernational\/wp-json\/wp\/v2\/media\/328"}],"wp:attachment":[{"href":"https:\/\/demo8.thuythu.com\/biointernational\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo8.thuythu.com\/biointernational\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo8.thuythu.com\/biointernational\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}