By enjoying fans of all ages and demographics, striking a balance between consistency https://lego-x.com/2021/12/10/places-to-take-your-kids/ and adaptability and taking the time to become customers Lego has found a method to keep the interlocking stones inside the hands of millions. It’s a model that other companies should certainly follow, says McKee.

The government financial aid 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden gadgets. It wasn’t before the following year that they launched using a new plastic-injection moulding machine to produce plastic stones, which before long gave them an advantage more than their competition in the flourishing post-war industry.

In 1949, they set about producing the bricks with studs with them to enable them to consumption together. This is a key version, making the bricks far more stable and sturdy. Later, in 1958, they made a major improvement with the advantages of what is known simply because the “stud and joining system”, which in turn ensures that every single Lego brick fits with any other brick. These two vital iterations are why Seglar sets developed 40 years previously still interlock seamlessly with those produced today.

Through the years, Lego has kept its finger over the pulse of pop lifestyle by partnering with big-name franchises just like Star Wars and Harry Potter. They have also appreciated the community of adults which can be fans of the brand, known as AFOLs (Adult Lovers of Lego), with a range of sets including the Back to the Long run DeLorean time machine and a set of female Nasa experts.