{"id":3744,"date":"2020-12-25T11:05:06","date_gmt":"2020-12-25T04:05:06","guid":{"rendered":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/?p=3744"},"modified":"2020-12-30T15:01:04","modified_gmt":"2020-12-30T08:01:04","slug":"chiec-pheu-thanh-cua-marketing-khong-con-da-den-luc-tap-trung-vao-mo-hinh-fly-wheel","status":"publish","type":"post","link":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/chiec-pheu-thanh-cua-marketing-khong-con-da-den-luc-tap-trung-vao-mo-hinh-fly-wheel\/","title":{"rendered":"Chi\u1ebfc ph\u1ec5u th\u00e1nh c\u1ee7a marketing kh\u00f4ng c\u00f2n, \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u1eadp trung v\u00e0o m\u00f4 h\u00ecnh Fly-wheel"},"content":{"rendered":"

The LEADER \u2013 N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn cu\u1ed1i c\u00f9ng, sau marketing v\u00e0 b\u00e1n h\u00e0ng th\u00ec gi\u1edd \u0111\u00e2y h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed trung t\u00e2m trong m\u00f4 h\u00ecnh Fly-wheel n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd.<\/p>\n

\"\"\u00d4ng Shahid Nizami, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u H\u00e0nh HubSpot APAC<\/p>\n

V\u00e0i n\u0103m tr\u01b0\u1edbc, \u00f4ng Shahid Nizami, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh HubSpot APAC v\u00e0 gia \u0111\u00ecnh \u0111i du l\u1ecbch \u1edf \u1ea4n \u0110\u1ed9. L\u00fac \u0111\u1eb7t ph\u00f2ng \u1edf m\u1ed9t resort tr\u01b0\u1edbc chuy\u1ebfn \u0111i, \u00f4ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u cung c\u1ea5p m\u1ed9t s\u1ed1 th\u00f4ng tin nh\u01b0 m\u00f9i h\u01b0\u01a1ng \u01b0a th\u00edch v\u00e0 nh\u1eefng th\u1ee9 c\u00f3 th\u1ec3 g\u00e2y d\u1ecb \u1ee9ng.<\/p>\n

\u0110\u00e1ng ng\u1ea1c nhi\u00ean, khi \u00f4ng Shahid Nizami v\u1eeba ti\u1ebfn t\u1edbi qu\u1ea7y l\u1ec5 t\u00e2n, nh\u00e2n vi\u00ean \u1edf \u0111\u00f3 \u0111\u00e3 nh\u1eadn ra \u00f4ng v\u00e0 l\u00e0m th\u1ee7 t\u1ee5c m\u1ed9t c\u00e1ch nhanh g\u1ecdn. C\u0103n ph\u00f2ng \u0111\u00e3 \u0111\u1eb7t c\u0169ng tr\u00e0n ng\u1eadp m\u00f9i h\u01b0\u01a1ng \u00f4ng y\u00eau th\u00edch. H\u00e0i l\u00f2ng v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 \u0111\u01b0\u1ee3c, khi v\u1ec1 \u0111\u1ebfn nh\u00e0, \u00f4ng \u0111\u00e3 gi\u1edbi thi\u1ec7u resort n\u00e0y cho \u00edt nh\u1ea5t 4 ng\u01b0\u1eddi b\u1ea1n.<\/p>\n

K\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n n\u00e0y, l\u00e3nh \u0111\u1ea1o HubSpot APAC cho r\u1eb1ng ch\u00ednh resort kia \u0111\u00e3 v\u00f4 h\u00ecnh trung bi\u1ebfn \u00f4ng tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh marketing hi\u1ec7u qu\u1ea3.<\/p><\/blockquote>\n

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Th\u1ebf nh\u01b0ng c\u00f3 l\u1ebd \u0111i\u1ec1u n\u00e0y s\u1ebd kh\u00f3 x\u1ea3y ra v\u1edbi chi\u1ebfc ph\u1ec5u (m\u00f4 h\u00ecnh Funnel) \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c xem l\u00e0 th\u1ea7n th\u00e1nh \u0111\u1ed1i v\u1edbi d\u00e2n marketing tr\u01b0\u1edbc \u0111\u00e2y. Theo m\u00f4 h\u00ecnh n\u00e0y, marketing \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn \u0111\u1ea7u ti\u00ean, l\u00e0 nh\u1eefng ng\u01b0\u1eddi mang data v\u1ec1 cho sales ch\u0103m s\u00f3c v\u00e0 ch\u1ed1t \u0111\u01a1n. Kh\u00e1ch h\u00e0ng n\u1eb1m \u1edf \u0111\u00e1y c\u1ee7a chi\u1ebfc ph\u1ec5u, theo m\u1ed9t c\u00e1ch nh\u1ecf gi\u1ecdt. V\u00e0 chi\u1ebfc ph\u1ec5u \u0111\u00f3 s\u1ebd m\u1ea5t d\u1ea7n n\u0103ng l\u01b0\u1ee3ng khi \u0111\u1ebfn g\u1ea7n \u0111\u00e1y.<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, \u00f4ng Shahid Nizami cho r\u1eb1ng, chi\u1ebfc ph\u1ec5u n\u00e0y gi\u1edd \u0111\u00e2y kh\u00f4ng c\u00f2n \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c n\u1eefa, hay n\u00f3i m\u1ed9t c\u00e1ch v\u00ed von l\u00e0 \u201c\u0111\u00e3 v\u1ee1\u201d. Funnel t\u1ea1o ra kh\u00e1ch h\u00e0ng nh\u01b0ng kh\u00f4ng t\u00ednh to\u00e1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u00fap c\u00f4ng ty ph\u00e1t tri\u1ec3n th\u00eam.<\/p>\n

V\u1edbi s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a \u201cword of mouth\u201d (truy\u1ec1n mi\u1ec7ng), s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh r\u1ea5t l\u1edbn t\u1edbi t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed trung t\u00e2m c\u1ee7a chi\u1ebfc b\u00e1nh ch\u1ea1y \u0111\u00e0 trong m\u00f4 h\u00ecnh fly-wheel b\u1edfi ch\u00ednh h\u1ecd l\u00e0 m\u1ed9t k\u00eanh marketing t\u1ed1t.<\/p>\n

\u201cKh\u00e1ch h\u00e0ng c\u00e0ng h\u00e0i l\u00f2ng, s\u1ee9c h\u00fat c\u1ee7a b\u1ea1n c\u00e0ng tr\u1edf n\u00ean m\u1ea1nh m\u1ebd. B\u1ea1n c\u00e0ng t\u0103ng l\u1ef1c \u0111\u1ea9y c\u1ee7a b\u00e1nh xe th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd c\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp s\u1ee9c\u201d, \u00f4ng Shahid Nizami kh\u1eb3ng \u0111\u1ecbnh. Chi\u00eac ph\u1ec5u th\u00e1nh c\u1ee7a marketing kh\u00f4ng c\u00f2n, \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u1eadp trung v\u00e0o m\u00f4 h\u00ecnh Fly-wheel, Kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed trung t\u00e2m<\/p><\/blockquote>\n

C\u00f3 th\u1ec3 th\u1ea5y, c\u00e0ng d\u1ed3n l\u1ef1c th\u00ec b\u00e1nh xe quay c\u00e0ng nhanh. Fly-wheel c\u00e0ng quay, c\u00e0ng t\u1ea1o nhi\u1ec1u \u0111\u1ed9ng l\u01b0\u1ee3ng \u0111\u1ed3ng th\u1eddi c\u00f3 kh\u1ea3 n\u0103ng b\u1ea3o to\u00e0n \u0111\u1ed9ng l\u01b0\u1ee3ng t\u1ed1t gi\u00fap t\u0103ng n\u0103ng su\u1ea5t t\u1ed5ng th\u1ec3.<\/p>\n

D\u1ed3n l\u1ef1c v\u00e0o fly-wheel<\/strong><\/p>\n

Th\u00f4ng th\u01b0\u1eddng, m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng cho r\u1eb1ng t\u1eadp trung l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng l\u00e0 vi\u1ec7c c\u1ee7a b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Nh\u01b0ng \u00f4ng Shahid Nizami nh\u1ea5n m\u1ea1nh, kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m n\u00ean \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u1ed9t b\u1ed9 ph\u1eadn m\u00e0 l\u00e0 c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.<\/p>\n

L\u00e3nh \u0111\u1ea1o HubSpot d\u1eabn ch\u1ee9ng, c\u00f4ng ty c\u1ee7a \u00f4ng kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty c\u00f2n l\u1ea1i trong c\u00e1ch t\u00ednh hoa h\u1ed3ng. N\u1ebfu trong 9 th\u00e1ng \u0111\u1ea7u kh\u00f4ng gi\u1eef \u0111\u01b0\u1ee3c ch\u00e2n kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd b\u1ecb thu h\u1ed3i kho\u1ea3n hoa h\u1ed3ng \u0111\u00f3. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu h\u1ecd h\u00e0i l\u00f2ng v\u00e0 h\u1ea1nh ph\u00fac trong v\u00f2ng 9 th\u00e1ng \u0111\u1ea7u, ng\u01b0\u1eddi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kia s\u1ebd \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u00eam.<\/p>\n

V\u1edbi c\u00e1ch l\u00e0m nh\u01b0 v\u1eady, c\u00f4ng ty n\u00e0y \u0111ang \u0111\u1ea9y m\u1ecdi b\u1ed9 ph\u1eadn \u0111\u1ebfn g\u1ea7n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1eadp trung v\u00e0o h\u1ecd h\u01a1n.<\/p>\n

\u201cR\u1ea5t nhi\u1ec1u c\u00f4ng ty n\u00f3i l\u00e0 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng nh\u01b0ng th\u1ef1c t\u1ebf l\u1ea1i t\u1eadp trung v\u00e0o ch\u00ednh h\u1ecd. N\u00f3i \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u nh\u01b0ng \u0111a s\u1ed1 li\u1ec7t kh\u00e1ch h\u00e0ng v\u00e0o cu\u1ed1i danh s\u00e1ch. Doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i n\u1ebfu mu\u1ed1n t\u0103ng tr\u01b0\u1edfng, \u0111\u1eb7t kh\u00e1ch h\u00e0ng v\u00e0o trung t\u00e2m Fly-wheel, t\u0103ng l\u1ef1c \u0111\u1ea9y, gi\u1ea3m ma s\u00e1t \u0111\u1ec3 b\u00e1nh xe quay nhanh h\u01a1n\u201d, \u00f4ng Shahid Nizami nh\u1ea5n m\u1ea1nh.<\/p><\/blockquote>\n

N\u1ebfu nh\u01b0 trong m\u00f4 h\u00ecnh chi\u1ebfc ph\u1ec5u, m\u1ecdi ngu\u1ed3n l\u1ef1c \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng nh\u1eb1m thu h\u00fat v\u00e0 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng th\u00ec trong m\u00f4 h\u00ecnh Fly-wheel, l\u1ef1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ea7n t\u1eadp trung v\u00e0o s\u1edf th\u00edch c\u1ee7a h\u1ecd, l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb cho h\u1ecd r\u1ed3i m\u1edbi t\u00e1ch chi\u1ebft nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3 cho doanh nghi\u1ec7p<\/p>\n","protected":false},"excerpt":{"rendered":"

The LEADER \u2013 N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn cu\u1ed1i c\u00f9ng, sau marketing v\u00e0 b\u00e1n h\u00e0ng th\u00ec gi\u1edd \u0111\u00e2y h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed trung t\u00e2m trong m\u00f4 h\u00ecnh Fly-wheel n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. \u00d4ng Shahid Nizami, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u H\u00e0nh HubSpot APAC […]<\/p>\n","protected":false},"author":2,"featured_media":3745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[102],"tags":[],"_links":{"self":[{"href":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/wp-json\/wp\/v2\/posts\/3744"}],"collection":[{"href":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/wp-json\/wp\/v2\/comments?post=3744"}],"version-history":[{"count":1,"href":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/wp-json\/wp\/v2\/posts\/3744\/revisions"}],"predecessor-version":[{"id":3747,"href":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/wp-json\/wp\/v2\/posts\/3744\/revisions\/3747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/wp-json\/wp\/v2\/media\/3745"}],"wp:attachment":[{"href":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/wp-json\/wp\/v2\/media?parent=3744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/wp-json\/wp\/v2\/categories?post=3744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo8.thuythu.com\/focaleducenter-32\/wp-json\/wp\/v2\/tags?post=3744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}