Reaching USD 2.4 Billion in 2023, Vietnam Air Conditioner Market Will Have a New Domestic Brand
The Vietnamese air-conditioner market is estimated to reach 2.4 billion USD by 2023 with fierce competition from Japanese, Chinese and Korean brands dominating the market share and domestic brands with determination to victory at home, including a “rookie” named Karofi.
Vietnam, with a population of nearly 100 million people in 2021, along with a golden population structure (working-age population) accounting for 64% is one of the fastest-growing economies. Asia’s best.
In the field of air conditioning, Vietnam has a tropical monsoon climate, with a golden population structure accounting for 64%, living conditions and incomes of the people are increasingly improved, along with the proportion of households not Using air conditioners up to 50% helps the air conditioner market size in Vietnam to reach 2.4 billion USD by 2023, ranking 3rd in Asia.
In the market, Japanese brands have been leading in terms of market share for many years now thanks to their advantages in technology, durability, and consumers’ preference for foreign products, but with low prices. higher than the income of the majority of Vietnamese consumers.
But in the past few years, the game is changing when the needs of Vietnamese users are increasingly pragmatic, focusing on essential features such as cooling speed, power optimization, competitive prices… creating opportunities for Vietnamese brands to turn the tide right at home.
Karofi is a domestic brand that is at the No. 1 position in the water purifier industry with a market share of 32% (according to a report by global market research organization Techsci) will officially enter the air conditioner market. Vietnam is worth 2.4 billion USD with 4 smart air conditioner products right in January 2022.
Ms. Nguyen Thi Bich Thuy – CEO of Karofi Group – said, this is one of the two key industries of Karofi when focusing on air care solutions, sticking to the mission of protecting, promoting health and quality. The quality of life of people in the water and air environment on the beautiful green planet is on the way to achieving the goal of reaching the top 3 leading corporations in the world in this field.
The core features focused by Karofi for the first product that will serve Vietnamese consumers such as the ability to quickly and deeply cool ‘Turn on and cool off with the gold-plated indoor unit, the size increased by up to 20%, largest outdoor unit in the segment.
The outlet air temperature can be reduced to 10 degrees Celsius in just 5 minutes. Karofi air conditioner also applies smart technology (automatically restarts when the power goes out, Feeling smart temperature sensor automatically adjusts the temperature, automatically cleans, automatically warns of errors …) Inverter power saving, quiet operation with a noise level of only 26dB, equivalent to the sound of ‘falling leaves.
In particular, Karofi claims the most attractive warranty on the market of 1 to 1 air conditioner products for 36 months and free maintenance for 2 years, in order to help users “peacefully live healthy” when using air conditioners. Karofi peace.
Source: VIETNAM ECONOMIC NEWS
