{"id":1969,"date":"2022-05-19T14:15:15","date_gmt":"2022-05-19T07:15:15","guid":{"rendered":"https:\/\/demo8.thuythu.com\/pingoo\/?p=1969"},"modified":"2023-04-07T14:22:42","modified_gmt":"2023-04-07T07:22:42","slug":"cong-cu-toi-uu-marketing-cho-doanh-nghiep-nganh-bat-dong-san-30","status":"publish","type":"post","link":"https:\/\/demo8.thuythu.com\/pingoo\/kien-thuc-thuong-hieu\/cong-cu-toi-uu-marketing-cho-doanh-nghiep-nganh-bat-dong-san-30\/","title":{"rendered":"C\u00f4ng c\u1ee5 t\u1ed1i \u01b0u marketing cho doanh nghi\u1ec7p ng\u00e0nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n"},"content":{"rendered":"

Lorem ipsum dolor sit amet, consectetur adipiscing elit ut aliquam, purus sit amet luctus venenatis, lectus magna fringilla urna, porttitor rhoncus dolor purus non enim praesent elementum facilisis leo,<\/em><\/p>\n

\"\"ba ch\u1eef s gi\u00fap insight v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n. t\u00f4i v\u1eeba tham gia cu\u1ed9c th\u1ea3o lu\u1eadn v\u1edbi m\u1ed9t s\u1ed1 cilent t\u1ea1i ba lan. h\u1ed9i th\u1ea3o \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi pavel ciacek v\u00e0 tr\u1ea3i d\u00e0i t\u1eeb b\u1ee9c tranh l\u1edbn cho \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u c\u1ee5 th\u1ec3, nh\u01b0ng khi b\u00e0n \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 l\u00e0m sao \u0111\u1ec3 d\u1eef li\u1ec7u mang l\u1ea1i nhi\u1ec1u \u00fd ngh\u0129a h\u01a1n, \u0111\u00e3 c\u00f3 3 \u0111i\u1ec1u n\u1ed5i b\u1eadt. ba ch\u1eef s gi\u00fap insight v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n t\u00f4i v\u1eeba tham gia m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn v\u1edbi m\u1ed9t s\u1ed1 client t\u1ea1i ba lan. h\u1ed9i th\u1ea3o \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi pavel ciacek v\u00e0 tr\u1ea3i d\u00e0i t\u1eeb b\u1ee9c tranh l\u1edbn cho \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u c\u1ee5 th\u1ec3, nh\u01b0ng khi b\u00e0n \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 l\u00e0m sao \u0111\u1ec3 d\u1eef li\u1ec7u mang l\u1ea1i nhi\u1ec1u \u00fd ngh\u0129a h\u01a1n, \u0111\u00e3 c\u00f3 3 \u0111i\u1ec1u n\u1ed5i b\u1eadt.<\/p>\n

T\u00f4i \u0111\u00e3 t\u1eebng nh\u1eadn x\u00e9t trong m\u1ed9t b\u00e0i vi\u1ebft r\u1eb1ng, s\u1ef1 ph\u00e2n m\u1ea3nh v\u0103n h\u00f3a \u0111ang l\u00e0m suy y\u1ebfu s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 c\u0169ng c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t trong nh\u1eefng v\u1ecb kh\u00e1ch tham gia th\u1ea3o lu\u1eadn cho r\u1eb1ng, h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng \u00edt nh\u1ea5t qu\u00e1n h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y. Ch\u00fang ta kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 gi\u1ea3 \u0111\u1ecbnh ch\u1eafc ch\u1eafn l\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd mua m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3, \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec h\u1ecd c\u00f3 th\u1ec3 mua nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u1ef1 kh\u00e1c.<\/p>\n

C\u00f3 l\u1ebd \u0111\u00e2y l\u00e0 l\u00fd do ch\u00fang t\u00f4i \u0111\u1ed3ng \u00fd r\u1eb1ng, \u0111\u1ec3 s\u1eed d\u1ee5ng insight m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 th\u00ec vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u (Sources) kh\u00e1c nhau l\u00e0 r\u1ea5t quan tr\u1ecdng. Ng\u00e0y nay, b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 k\u1ef3 v\u1ecdng t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ecdi th\u1ee9 \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3. Thay v\u00e0o \u0111\u00f3, vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u cung c\u1ea5p nh\u1eefng quan \u0111i\u1ec3m kh\u00e1c nhau v\u00e0 gi\u00fap r\u00fat ra \u0111\u01b0\u1ee3c m\u1ed9t insight th\u1ef1c s\u1ef1; m\u1ed9t insight thay \u0111\u1ed5i s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a ch\u00fang ta v\u00e0 gi\u00fap ch\u00fang ta x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1ch thay \u0111\u1ed5i m\u1ecdi th\u1ee9 \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i c\u0169ng \u0111\u1ec1 c\u1eadp v\u1ec1 m\u1ed9t th\u1ef1c t\u1ebf r\u1eb1ng, d\u1eef li\u1ec7u t\u1eeb social media c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ngu\u1ed3n insight h\u1eefu \u00edch nh\u01b0ng c\u00e1c th\u1ea3o lu\u1eadn c\u00f3 th\u1ec3 r\u1ea5t kh\u00f3 di\u1ec5n gi\u1ea3i (v\u00e0 \u0111\u1eebng bao gi\u1edd ngh\u0129 \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch ch\u00fang).<\/p>\n

\"\"<\/p>\n

h\u1eef S th\u1ee9 hai l\u00e0 Story (c\u00e2u chuy\u1ec7n). Khi insight \u0111\u01b0\u1ee3c t\u00ecm ra t\u1eeb nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau th\u00ec \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ef1 am hi\u1ec3u t\u1ed5ng qu\u00e1t. M\u1ed9t s\u1ef1 am hi\u1ec3u c\u00f3 th\u1ec3 mang \u0111\u1ebfn nhi\u1ec1u quan \u0111i\u1ec3m kh\u00e1c nhau v\u00e0 t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ea7y s\u1ee9c thuy\u1ebft ph\u1ee5c. M\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 m\u1edf \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac r\u00f5 r\u00e0ng, v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. V\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, ch\u00fang t\u00f4i \u0111\u1ec1u \u0111\u1ed3ng \u00fd r\u1eb1ng c\u1ea7n t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n n\u1eefa gi\u1eefa client v\u00e0 agency n\u1ebfu c\u00e2u chuy\u1ec7n c\u00f3 \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c. D\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ecm ra tr\u01b0\u1edbc bu\u1ed5i tr\u00ecnh b\u00e0y s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng \u0111\u1ec1 xu\u1ea5t t\u1eeb nghi\u00ean c\u1ee9u \u0111\u00f3 ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 thi.<\/p>\n

Ch\u1eef S cu\u1ed1i c\u00f9ng nh\u01b0ng c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m, l\u00e0 s\u1ef1 \u0111\u01a1n gi\u1ea3n (Simplicity). T\u00f4i cho r\u1eb1ng, \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng trong marketing v\u00e0 insight c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngay c\u1ea3 khi kh\u1ea3 n\u0103ng t\u1eadp trung v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee7a m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng thay \u0111\u1ed5i \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ebf h\u1ec7 Millennials c\u00f3 kho\u1ea3ng ch\u00fa \u00fd d\u01b0\u1edbi m\u1ed9t gi\u00e2y (n\u1ebfu v\u1eady, l\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 xem Netflix?) \u2013 t\u00ednh s\u00fac t\u00edch v\u00e0 \u0111\u01a1n gi\u1ea3n gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi t\u1eadp trung v\u00e0o nh\u1eefng khuy\u1ebfn ngh\u1ecb v\u00e0 th\u00f4i th\u00fac h\u1ecd h\u00e0nh \u0111\u1ed9ng. M\u1ed9t client trong nh\u00f3m nh\u1eafc \u0111\u1ebfn m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a v\u0103n ph\u00f2ng Kantar C\u1ed9ng h\u00f2a S\u00e9c. Trong bu\u1ed5i thuy\u1ebft tr\u00ecnh \u0111\u00f3, c\u00e1c ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y tr\u00ean nh\u1eefng t\u1ea5m poster ch\u1ee9 kh\u00f4ng ph\u1ea3i PowerPoint v\u00e0 \u0111\u00e3 g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng kh\u00f3 phai \u0111\u1ed1i v\u1edbi nh\u1eefng ai \u0111\u00e3 tham d\u1ef1.<\/p>\n

R\u00f5 r\u00e0ng, Ngu\u1ed3n d\u1eef li\u1ec7u (Sources), C\u00e2u chuy\u1ec7n (Story) v\u00e0 S\u1ef1 \u0111\u01a1n gi\u1ea3n (Simplicity) c\u00f3 th\u1ec3 gi\u00fap t\u00ecm ra nhi\u1ec1u insight gi\u00e0u c\u1ea3m h\u1ee9ng h\u01a1n. Theo b\u1ea1n th\u00ec c\u00f2n c\u00f3 y\u1ebfu t\u1ed1 n\u00e0o n\u1eefa kh\u00f4ng?<\/p>\n","protected":false},"excerpt":{"rendered":"

Lorem ipsum dolor sit amet, consectetur adipiscing elit ut aliquam, purus sit amet luctus venenatis, lectus magna fringilla urna, porttitor rhoncus dolor purus non enim praesent elementum facilisis leo, ba ch\u1eef s gi\u00fap insight v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n. t\u00f4i v\u1eeba tham gia cu\u1ed9c th\u1ea3o lu\u1eadn v\u1edbi m\u1ed9t s\u1ed1 cilent t\u1ea1i ba lan. … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1,30,31,32,68],"tags":[],"acf":[],"yoast_head":"\nC\u00f4ng c\u1ee5 t\u1ed1i \u01b0u marketing cho doanh nghi\u1ec7p ng\u00e0nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n - Company Name<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f4ng c\u1ee5 t\u1ed1i \u01b0u marketing cho doanh nghi\u1ec7p ng\u00e0nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n - Company Name\" \/>\n<meta property=\"og:description\" content=\"Lorem ipsum dolor sit amet, consectetur adipiscing elit ut aliquam, purus sit amet luctus venenatis, lectus magna fringilla urna, porttitor rhoncus dolor purus non enim praesent elementum facilisis leo, ba ch\u1eef s gi\u00fap insight v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n. t\u00f4i v\u1eeba tham gia cu\u1ed9c th\u1ea3o lu\u1eadn v\u1edbi m\u1ed9t s\u1ed1 cilent t\u1ea1i ba lan. ... 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