The results from the Population and Housing Census of the General Statistics Office show that Vietnam is in the period of “golden population” with a scale of 96.2 million people. In which, the group of young people under 35 years old accounts for about 36%. Not only accounting for a large number, this demographic group has an increasing income. Per capita income in Vietnam is nearly 2,600 USD a year, in Ho Chi Minh City, it is close to 6,400 USD a year.
With an ideal size and standard of living, the trend of young people owning real estate is increasingly prevalent. In a report at the end of 2019, DKRA Vietnam said that over the past 10 years, the percentage of young people under 35 years old buying a house has been increasing, currently reaching 23%. Accordingly, the settlement needs of young customers are increasing and urgent.
Recent research results on consumer behavior of a real estate company show that the age of real estate investors in the South is getting younger and younger compared to a few years ago. In which, 17% of people under the age of 30, with high qualifications, have ever purchased real estate. This is a new point compared to the period of 2019, the number of real estate buyers under the age of 30 accounted for insignificant.
Besides, the group of real estate transactions customers from 31 to 45 years old accounted for 51% of the total survey sample and increased by 10% compared to 2020. Real estate buying behavior of people under 30 years old and in the age of 31 -45 shows that the age of customers is rejuvenating year by year.
Real estate has become an investment channel that young people are interested in because it is a type of convergence of many advantages. Firstly, after the pandemic, while the demand for owning homes and apartments has leveled off, young people tend to stay close to their families. Capital flows of this demographic group are likely to shift to products with long-term savings and investment properties. Real estate creates more stability than many other types of investment.
Secondly, taking advantage of opportunities from the pandemic, many young investors have “won big” from stocks and virtual currencies… Therefore, this group needs to find investment channels to both take profits at the end of the year and help protect full capital. In which, suburban and suburban land becomes a bright choice when the market in the central core areas is increasingly narrow.
Third, newly launched product lines, especially land plots priced at less than one billion dong with favorable payment policies, are often suitable for the pockets of young investors 30-40 years old. These product lines are especially attractive to new investors in the context that housing prices have increased by 50-60% in the period 2015-2019, according to DKRA statistics.
Confirming this, the representative of EXIMRS – the distribution unit of The Sun Bau Bang project said that the land plot price of less than one billion VND in Bau Bang district is receiving a large number of F0 investors, individuals and families. post-translational children. “Young investors become one of the key customer groups of the project, pushing the absorption rate of The Sun Bau Bang to increase”, this representative added.
Located at the inter-provincial trade junction, connecting the center of Binh Duong with Binh Phuoc and the Central Highlands provinces, The Sun Bau Bang is a subdivision of the Dream City project with a strategic vision that is expected to become a new symbol. of the area. With an expensive geographical location, the project easily benefits from the My Phuoc – Tan Van route phase 2; Bau Bang – Phu Giao – Bac Tan Uyen road, Ring Road 5, Inner Ring Road, connecting Ho Chi Minh road… The above works open up opportunities for economic connection between Bau Bang and other cities in the region. The southern key economic region, thereby creating great leverage to help the real estate market grow strongly.
